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How the Park Became a Monster
Bay Area Consumer Electronics Manufacturer, Monster Cable®,
Chosen to Name Francisco 49ers Stadium
Who is Monster®?
Monster® is an American business success story.
Founded by native San Franciscan Noel Lee, Monster ®
is a San Francisco Bay Area icon and an inspiration
for entrepreneurs worldwide. Every day in the town
of Brisbane, CA just south of San Francisco, over seven
hundred people get together at Monster Cable Products,
Inc. with a vision to make a difference in the world of
consumer electronics by building the highest quality
electronic products and accessories for its customers.
Started in a garage in 1978 with no money, Noel
Lee had a vision and a passion for music and music
reproduction. In search for new ways to make music
playback sound better, he created his first speaker
cable product in his small flat at 16th Avenue and Lake
Street in San Francisco. With an uncompromising work
ethic, innovative ideas, and a team of hard working
"Monsters" at his side, Noel Lee, “The Head Monster,”
made Monster® one of the most famous brand names
in consumer electronics.
Monster® is the ideal company to represent San
Francisco and the 49ers in the renaming of Candlestick
Park. San Francisco is the melting pot of the West
Coast, representing opportunity for American residents
and immigrants.The son of immigrant parents who
came to America looking to start a family, Noel Lee
was conceived in China and born in San Francisco on
December 25th, 1948. This was indeed a fortuitous
day for the many people he would eventually employ
in the 25-year history of creating
Monster® products.
Monster® ranks high amongst
privately owned companies.
Still 100 percent owned by its
founder, Monster® is the largest
employer in Brisbane, the largest
minority owned company, and the
largest privately owned manufacturer
in both San Mateo and San Francisco Counties.
As a technology based leader, Monster® is the largest
privately-held US and international patent recipient
in the San Francisco Bay Area.
Perhaps the biggest synergy between Monster®, the City
of San Francisco and the 49ers is the company culture.
"Monster" not only represents a famous brand, but a
"Culture" that permeates the company. When we say
"I am a Monster" it means being the best at what you do being a winner and be number one. That's what Monster®
hopes to share with 49ers fans and players, as well
as all of the citizens of the San Francisco Bay Area.
Monster® greatly appreciates the opportunity to give
back to the City that has provided support for the
company's efforts throughout the years. With part
of the funds going to the Recreation and Parks
Department, the Monster® has found a way to help
their fellow San Franciscans while sharing their slice
of the American dream with the rest of the world.
What does Monster® Do?
With the explosion of high-quality audio, video
and home theater, Monster®
specialty cables and power products are the preferred connection
between electronic components for millions
of consumers worldwide. Probably best known
its Monster Cable®
and Monster Power® products,
Monster®
makes over 4000 products under brand
names including Monster Game™, Monster Performance Car™, Monster PowerCells™, Monster Music™, Monster Mobile™ and Monster Mints™.
Monster®
has a huge San Francisco Bay Area following,
as it is one of Monster's most successful markets.
If you've bought an electronic product within
the past 10 years, you probably already own a Monster
Cable®
and quite possibly a Monster PowerCenter™.
Monster®
products can be found in almost all retailers
of consumer and professional electronics —from local
retailers including the Good Guys!, Fry's Electronics,
Andersen's TV to large national chains such as Best
Buy, Circuit City, RadioShack, Apple stores, CompUSA,
Tweeter and Guitar Center. Even national mass-market
retailers like Target and Sears proudly sell Monster®
products as their "top of the line" range of consumer
electronics products. With operations in Europe and Asia,
in over 100 countries, Monster's reach is worldwide.
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